Nicholas Bills has spent over 30 years in the hospitality industry — not as an observer, but as an owner and operator. Hotels, pubs, bars, cafés, and hotel & venue finding agencies. He's sat in your chair and faced your challenges.
There is a significant difference between someone who has studied hospitality and someone who has lived it. Nicholas Bills is firmly in the second camp. Over a career spanning more than three decades, he has personally owned and operated businesses across every major part of the sector:
When you mention RevPAR, yield management, dry-hire, or GP percentages on your F&B — Nicholas knows exactly what you mean and why it matters. When you talk about last-minute cancellations, no-shows, TripAdvisor reviews, or the challenge of retaining good front-of-house staff — he's navigated all of it.
That shared language means less time explaining and more time solving. You're not educating your coach. You're working with one who already understands your world.
These aren't textbook problems. They're the real, day-to-day pressures that every hospitality business owner knows — and that only someone who's been there can truly help you address.
The feast-and-famine cycle of hospitality can destroy cashflow if not managed strategically. We understand how to build revenue models that smooth out peaks and troughs, drive off-peak occupancy, and create financial resilience throughout the year.
Too many hospitality businesses undercharge in quiet periods and leave money on the table at peak times. We understand how to build a pricing and yield strategy that maximises revenue per available room, space, or cover — without damaging brand perception.
Hospitality has one of the highest staff turnover rates of any sector. We understand the real cost of recruitment and training, how to build a culture that retains good people, and how to build operational systems that don't collapse when a key person leaves.
In hospitality, your reputation is everything — and it's measured publicly, in real time. We understand how to build a proactive review strategy, manage your online presence across booking platforms, and turn guest feedback into competitive advantage.
F&B is where most hospitality businesses bleed profit. Menu engineering, portion control, waste management, supplier negotiation, and kitchen efficiency are all levers that most operators underuse. We know where the margin is — and how to protect it.
Over-reliance on OTAs like Booking.com and Expedia erodes margin and undermines your direct customer relationships. We understand how to build a direct booking strategy that reduces commission costs and builds a database of loyal guests you own.
From licensing reviews to food hygiene ratings, health & safety, and employment law, the regulatory burden on hospitality operators is significant. We understand how compliance affects your operations and how to build systems that keep you protected.
For venues, hotels, and food businesses, events represent a significant revenue opportunity that many operators fail to maximise. We understand how to build an events proposition, price it correctly, and fill your calendar with profitable bookings.
Growth in hospitality creates its own risks — expanding too fast, losing the personal touch, or allowing standards to slip as volume increases. We understand how to build scalable systems and leadership structures that preserve what makes your business special.
Is your hospitality business ready to grow?
Book a free 45-minute Discovery Call — no pressure, just honest, sector-informed advice.
We build a clear, actionable plan to grow your top-line revenue and protect your bottom line — through better yield management, smarter pricing, stronger upselling, and tighter cost control. Specific, measurable, and built for your business.
We help you reduce dependence on third-party platforms, build your direct customer base, create loyalty programmes that actually work, and implement marketing strategies that fill your rooms, tables, and event spaces more consistently.
We help you build a team culture that attracts and retains good people, define roles and responsibilities clearly, create performance frameworks, and build a leadership pipeline so the business is less dependent on you being there every day.
We help you document your processes, standardise your operations, and build the systems infrastructure that allows your business to grow without everything going through you. The foundation for sustainable scale.
From independent hotels and boutique country houses to food businesses and lifestyle brands — a selection of the businesses we've had the privilege of working with.
Nicholas Bills — Founder, Consulting and Coaching Ltd
A short introduction from Nicholas on what makes our coaching different — and why sector experience changes everything.
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"Working with Nick has been a real positive turning point for my business. He is professional, diligent, and brings a clear, focused energy to every session. His mix of real-world experience and supportive coaching has helped me refine strategy, improve performance, and build confidence in the future direction of my business. I'd highly recommend him to anyone looking for a consultant and coach who truly makes a difference."
"As part of my Help To Grow Management course I was required to select a coach and mentor and selected Nick after evaluating a number of options. I can honestly say that working with Nick has been both thought provoking and very much career affirming. Nick is a good listener and has a wealth of experience that is a great fit for the growth aspirations of our business. I would highly recommend Nick if you are looking to work with a coach and mentor — you will not be disappointed."
"I have been working with Nick for some time now and the improvements he has brought to my business has truly changed the path it was on. Working with Nick on my customer journey and seeing things from another perspective has allowed me to improve my overall customer service which has taken my business to the next level. I cannot recommend Nick as a business coach enough — he challenges you with his passion to help you succeed."
"Nick has been an invaluable relationship within the first 3 months of our coaching sessions. He has helped me improve my time management and clarity with focus and hashing out business growth ideas. His strength is listening and assisting you to put a clear strategy together to reach your set targets and when needed picks you up when things get a bit crazy with that thing called 'LIFE'."
Book a free 45-minute Discovery Call. We'll look at your business, your challenges, and what it would take to start growing more predictably and profitably.
Book Your Free Discovery CallOr call us now: 01622 231 860